From the EPWN

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From the European Professional Women's Network website:


Perfect Pitch: End of October we had Maryna Blankenstein from “Winfluence” facilitate a session called “Perfect Pitch” at Aix la Duranne. Why should we have a perfect pitch? It depends on what you are after, maybe you want the name of a useful contact/or a recommendation, a chance to tell more about your business, a meeting or an invitation, or just an occasion to pass on your business card. The first 45 seconds that you talk with a person counts! As I am sure you know, the first impression may be a “make or break” to whether they want to hear from you again.   Maryna taught us that our pitch should be memorable, generate enthusiasm and inspire a motivation to keep talking with us. Keep it short (45 seconds, which equals about 60-90 words) and this will give a taste of what the big picture really is like. We need to address the “5 W’” when talking with possible clients. They are; ·      WHO: How will they remember you? (Language, culture, experience, field) ·      WHAT: Describe your product or service and how it solves their problem. (Skill, know-how technology) ·      WHY: Unique Selling Point (USP) – why chose you among all the others? ·      WHIP IN: The goal (what you want, as described above) should be concrete, defined and realistic. ·      And last, but not least WIIFOM – What’s In It For Me?   All of the above - that needs to be well thought-through – counts for 10% of the impression you make! What’s the rest? The list is long, but could be body language, voice, energy level, enthusiasm, personality, dress, conviction, confidence, eye-contact, smile and posture.   Not only did we learn this from Maryna, we also had to practice – 6 times… As a group we experienced that it gets easier the more often you do it. Practice is key! And we named a winner, the person whom we most likely would all remember. What did she do differently than the others? Her main focus was on WIIFOM – what’s in it for me – or rather; how does the client benefit from doing business with us? She also radiated of enthusiasm and love for her profession.   Around the table of hors d’oeuvres, we discussed the challenges of networking in the Marseille-Provence region. It’s not always easy to find an occasion to give your business card. The main advice was to listen attentively and find a “natural” connection to give your card. It could be indirectly, maybe during a talk about a subject that interests the person, and you propose to send them additional information via email – you get their card, they may possibly ask for yours, or if not; the will get your details in your email signature; web page, telephone number, etc.